Utilizing Shop focused marketing funnels to drive traffic into sales.

STOP JUST POSTING CONTENT! Lets think about "customer first".

In this article you will learn how to utilize shopping funnels to increase traffic to your website and with focused customer first content to increase digital sales.

Marketing Funnels to create shopping funnels for your target audience

The problem is you aren’t documenting and digitizing your customer experience from engagement downstream to contributor as well as creating systems to help manage the continuous flow of operations.

You might think to yourself I know I have the secret sauce to make sales but I just can’t keep up with all of the work. However, in this article I will prove that documentation, testing, and creating systems will keep you running successful shop funnels.

Define your audience

  1. Who are they?
  2. Where do they live?
  3. What do they want?
  4. What are their pain points?

Define your offer

  1. Core Offer
  2. Tripwire
  3. Lead Magnet
  4. Valuable Content

Create an offer worksheet
Create your emails

  1. Welcome
  2. Case Study
  3. Getting Started
  4. FAQ
  5. Cross-Sell
  6. Upsell
  7. Survey

Email Sequence Example
Creating Landing Pages

  1. Compelling Headline
  2. Promise
  3. 5-7 Benefits of the Offer
  4. Social Proof 
  5. Hero Shot

Thank you Page

  1. Confirmation
  2. Instructive
  3. Low-cost purchase

Delivery Page

  1. Confirmation and thank you
  2. Download link
  3. Instructions
  4. Low-cost Purchase

Do find a way to display the value of your product and the return on the investment your customers will receive from purchasing your product.

Don’t ask people to buy your product because they are supporting you.

If you would like my marketing funnels worksheet, 1:1 consultation, or attend a product development class fill out the form below!


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